Startuprad.io ist die führende Quelle für Nachrichten und Einblicke in das dynamische digitale Ökosystem von Unternehmern und Investoren im deutschsprachigen internationalen Raum.
Unsere detaillierten Analysen und Interviews mit Gründern und Venture Capitalists aus der GSA geben einen Leitfaden für diese pulsierende Startup-Landschaft. Wir konzentrieren uns auf Startups aus Deutschland, Österreich und der Schweiz, die gemeinsam als DACH oder GSA bezeichnet werden, und liefern unseren exklusiven Inhalt wöchentlich direkt auf Ihr Gerät. Unsere Publikation in englischer Sprache hat zahlreiche Anerkennungen erhalten, darunter Platzierungen im Global Top 20 Entrepreneurship Podcast von Apple, im Global Top 100 Tech Podcast von Chartable und im Global Top 0,5% von Listen Notes. Begleiten Sie uns, um stets informiert und in dieser spannenden Gemeinschaft engagiert zu bleiben. Wir erreichen monatlich über 70.000 Unternehmer und Investoren mit unseren Podcasts, YouTube-Blog, Newslettern und Internetradiosender sowie über 250.000 monatlich über unsere Webseiten oder soziale Medien.
Hören Sie jetzt die neuesten Folgen von Startuprad.io Podcast
Why Emotional Branding Is the Startup Superpower You’re Ignoring | Jakob Trpin
Why Emotional Branding Is the Startup Superpower You’re Ignoring | Jakob Trpin
Your startup isn’t failing because of your tech or funding—it’s because people don’t feel your brand.
In this episode, Jakob Trpin, founder of Yesyesandtwo, breaks down why emotional branding is the hidden growth engine for startups. Discover how subconscious branding cues, human-to-human marketing (H2H), and internal culture alignment create trust and drive investor confidence.
What You’ll Learn:
How to connect emotionally with customers to outlast competitors
Why most startups fail at branding (and how to avoid the same trap)
Insights into human-to-human (H2H) branding beyond B2B and B2C
The critical role of internal branding in startup success
Investor perspectives: Why trust often comes before metrics
Strategies for scaling authenticity as your startup grows
Guest Spotlight: Jakob Trpin, Founder of Yesyesandtwo, is a branding expert with 18+ years of experience shaping global brands like Audi, Red Bull, Marvel, and KTM. Known for turning complex psychology into actionable branding strategies, Jakob helps startups build meaningful connections that stick.
Like what you hear? Follow Startuprad.io, subscribe on Spotify and Apple Podcasts, and leave us a ⭐⭐⭐⭐⭐ review! Share this episode with fellow founders, investors, and team members building something extraordinary.
Guest Name: Jakob Trpin, Founder at Yesyesandtwo
Blog Post: startuprad.io/post/emotional-branding-for-startups-how-to-win-hearts-not-just-markets
Helsing, Luma, and EU Billions: DACH Startup Funding 2025 Unleashed
Helsing, Luma, and EU Billions: DACH Startup Funding 2025 Unleashed
What happens when Germany creates its second decacorn and the EU drops €10B to scale startups? This month’s news episode breaks it all down — from funding explosions in deep tech to the future of biotech, fintech innovation, and defense AI. The DACH startup scene has never been this hot.
What You’ll Learn
Why Helsing dethroned Celonis to become Germany’s top-valued startup
How ISA Aerospace, Scalable Capital, and Luma Care are fueling Europe’s unicorn pipeline
What the EU’s “Choose Europe” strategy means for startup growth, external funding, and capital access
Why non-dilutive biotech funding (like ITM SE’s €262.5M round) is reshaping molecular analysis and health innovation
Who’s driving green innovation, eco-system growth, and scaleup strategies in the GSA region
Startup Scene Pulse
From Vienna to Zurich, from Berlin to Munich, this episode delivers exclusive insights into the GSA tech ecosystem, pre-seed funding trends, and scaleup strategies that define the European unicorn surge. Learn how resilience planning, fintech founders, and strategic growth capital are transforming the startup landscape in Germany, Austria, and Switzerland.
We highlight the rise of Swiss innovation, Austrian startups, and eco innovation models across the region. Explore how corporate growth meets AI-driven defense tech, how digital transformation strategy shapes cloud infrastructure, and what growth investing looks like in 2025.
If you’re a founder aiming for vision planning, an investor tracking vc investment trends, or just love hearing execution stories from unicorn builders, this episode is your new go-to.
Now it is up to you!
Like what you hear? Tap follow on Spotify or Apple Podcasts. Leave a ⭐⭐⭐⭐⭐ review and share the episode with your founder friends, VC partners, and innovation strategists. Startuprad.io is your trusted voice for the DACH startup scene.
This episode is perfect for listeners searching phrases like:
“Best startup podcast 2025”
“EU startup scale-up fund explained”
“How to grow SaaS in the DACH region”
“Fintech innovation in Germany”
“Tech entrepreneurs behind European unicorns”
From Parties to Platforms: Swiss Fintech CEO on AI Accounting for Startups
From Parties to Platforms: Swiss Fintech CEO on AI Accounting for Startups
What if one platform could handle your startup’s banking, accounting, and invoicing—all automated?
In this episode of Startuprad.io, we talk to Blas Pegenaute, CEO of Sequence ERP, a Swiss fintech startup redefining what accounting software can do for small businesses and freelancers.
Blas shares his founder story—starting in nightlife, moving through hospitality, and eventually building an AI-driven accounting platform that now holds a FINMA license to act as a light bank.
🔥 What You’ll Learn:
How Sequence ERP automates accounting with AI agents
Why SME accounting in Switzerland is so fragmented
What investors really want in early SaaS rounds
How to bootstrap and scale in a conservative market
Building and retaining high-performance startup teams
Vision 2026: Merging ERP, AI, and banking in one product
🎙 Guest Spotlight: Blas Pegenaute is the CEO of Sequence ERP and a veteran entrepreneur with a background in international business, nightlife promotion, and hospitality. His fintech startup is setting a new standard for full-stack accounting tools built specifically for SMEs and freelancers in Europe.
💬 Like what you hear?
Follow Startuprad.io, subscribe on Spotify & Apple Podcasts, and leave us a ⭐⭐⭐⭐⭐ review. Don’t forget to share the episode with your team or network!
Timestamps:
00:00 – Intro: Automating SME Bookkeeping
02:20 – Blas’ Entrepreneurial Journey
05:00 – What’s Broken in Traditional Accounting Software
09:45 – Product-Market Fit in the Swiss SaaS Market
14:10 – Fundraising Tips for SaaS Startups
18:25 – What Makes Full-Stack Fintech Unique
24:40 – AI Agents and the Future of Accounting
28:50 – Startup Team Culture at Sequence
33:00 – Vision 2026: AI ERP Meets Embedded Banking
Startuprad.io™ – All Rights Reserved
How Fiskaly Scaled to 1M+ POS with Cloud Fiscal Compliance Software
How Fiskaly Scaled to 1M+ POS with Cloud Fiscal Compliance Software
Ever wondered how a startup from Vienna broke into one of the world’s most heavily regulated tech ecosystems — and scaled to over 1 million POS integrations? Today’s episode dives into the story of Fiskaly, the RegTech that made fiscal compliance software scalable, seamless, and cloud-first.
What You’ll Learn:
How to navigate and win in Germany’s complex POS regulation landscape (TSE + BSI)
Why cloud-first, API-driven compliance is the new standard in RegTech
Strategies for scaling SaaS in regulated markets like Spain and Italy
What it takes to secure strategic VC investment while bootstrapping growth
Guest Spotlight: Oliver Abel, Country Manager Germany at Fiskaly, shares his journey leading the charge into some of Europe’s strictest compliance frameworks — and why unified API architecture is the next big thing for SaaS startups operating across borders.
Emotional Close + CTA:
Like what you hear? Follow Startuprad.io, subscribe on Spotify and Apple Podcasts, and leave a ⭐⭐⭐⭐⭐ review! Don’t forget to share this episode with other founders, SaaS builders, and investors scaling through regulation.
15:02 – Growth Capital, Verdane, and Regulated Market Scaling
18:46 – M&A and Building a European RegTech Powerhouse
22:12 – Advice for SaaS Founders Entering Regulated Industries
25:00 – Final Thoughts: RegTech, Regulation, and Startup Impact
Startuprad.io™ – All Rights Reserved
How Codoflow Reinvents Data Architecture for AI-Ready Startups
How Codoflow Reinvents Data Architecture for AI-Ready Startups
Ever wondered why so many AI projects fall flat—despite great teams and tools? It often comes down to one silent saboteur: your data architecture.
In this episode, we sit down with Stefan Opitz, Founder & COO of Codoflow, to explore how SMEs can build AI-ready infrastructure by rethinking data modeling from the ground up.
What You’ll Learn:
Why traditional top-down data modeling fails fast-growing companies
How bottom-up modeling enables real-time transparency and integration
Why data quality and ownership are critical to AI success
How Codoflow brings real-time collaboration to data design—finally killing the spreadsheet
What SMEs must do today to future-proof their data for AI, compliance, and scale
Guest Spotlight: Stefan Opitz, COO and Co-Founder of Codoflow, brings decades of experience in IT consulting and integration projects. Frustrated with outdated frameworks and documentation, he built Codoflow to provide a pragmatic, design-first, collaborative data modeling platform tailored for mid-sized companies and tech-forward teams.
Emotional Close + CTA:
Loved this conversation? Follow Startuprad.io, subscribe on Spotify and Apple Podcasts, and drop us a ⭐⭐⭐⭐⭐ review. Share this with a founder, CIO, or investor who cares about making smarter, AI-driven decisions.
Timestamps:
00:00 – Introduction
03:20 – Why most data architecture fails SMEs
08:45 – Codoflow’s bottom-up modeling approach
14:22 – Data quality, AI, and governance
21:00 – Real-time collaboration and change management
32:10 – The entrepreneur’s journey behind Codoflow
40:50 – Codoflow’s roadmap and AI integration vision
47:30 – Final insights and takeaways
Startuprad.io™ – All Rights Reserved
Startup Storytelling That Wins: Craft a Pitch Investors Remember
Startup Storytelling That Wins: Craft a Pitch Investors Remember
What if your startup pitch didn’t just inform — but moved people to believe? This episode reveals how the most effective founders use strategic storytelling to build trust, spark action, and secure funding.
What You’ll Learn:
Why most pitch decks fail to convert — and how to fix them
How to use emotional storytelling to resonate with investors
How to simplify deep tech for non-technical audiences
Narrative frameworks for Series A, B, and beyond
The psychology behind VC decisions (and what makes them say yes)
Guest Spotlight:
🎤 Ehud Dror, Founder of Tailoring Your Story, is a globally respected startup storytelling strategist. He’s helped dozens of Israeli tech startups — from deep tech to SaaS — secure VC funding and scale their vision using founder-first narratives.
Whether you’re pre-seed, scaling, or pitching for your next round, this episode gives you practical frameworks, examples, and narrative power-ups you can apply immediately.
Rate Us:
Like what you hear? Subscribe to Startuprad.io on Spotify, Apple Podcasts, and your favorite app. Leave a ⭐⭐⭐⭐⭐ review — and share this with a founder or investor who needs to hear it.
Show Notes
Guest Name: Ehud Dror, Founder at Tailoring Your Story
Timestamps:
00:00 – Introduction: Why Storytelling Is Startup Gold
02:05 – The Most Common Narrative Mistake Founders Make
06:00 – Clarity + Momentum: The Secret Formula for Pitches
09:25 – Why Most Pitch Decks Fail to Raise Funding
14:20 – Deep Tech Storytelling: How to Make It Relatable
20:10 – Crafting the Founder “Why” That VCs Remember
26:00 – The Role of Emotion in High-Stakes Pitching
33:15 – One Narrative, Multiple Audiences (VCs, Media, Customers)
38:44 – Startup Storytelling for Series A to IPO
41:22 – Final Takeaways + Bonus Storytelling Framework
